2021 Ford Broncos Get Trail Rated, Beat Up on Jeep's Rubicon Namesake

 

Ford takes the new Bronco where countless Jeeps have gone before.

The 2021 Ford Bronco easily was one of the most anticipated debuts of 2020, and now that the internet has had a few weeks to pore over and digest the reborn SUV's myriad details, things have gone relatively quiet on the Bronco news front. But just when you thought the hype was starting to die down, Ford conspicuously rolls through the famed Rubicon trail driving a team of new Bronco prototypes to stir things up again. You know, the trail Jeep names its hardest-core Wrangler trim level after?

The 2021 Ford Bronco easily was one of the most anticipated debuts of 2020, and now that the internet has had a few weeks to pore over and digest the reborn SUV's myriad details, things have gone relatively quiet on the Bronco news front. But just when you thought the hype was starting to die down, Ford conspicuously rolls through the famed Rubicon trail driving a team of new Bronco prototypes to stir things up again. You know, the trail Jeep names its hardest-core Wrangler trim level after?

But the best part about this planned spy shot opportunity is that we get to see the new 2021 Ford Bronco doing some real four-wheeling, traversing boulder-strewn ravines and climbing out of deep, sandy rutts. It helps demonstrate how capable this new Bronco is, and further whets our appetite for the inevitable Wrangler vs. Bronco comparison test we'll conduct to evaluate those same capabilities. And all Ford had to do to get this extra publicity was fly some Broncos in to one of the world's most well-known off-road destinations on a busy weekend and let fans' photos and videos speak for themselves. Well played.