Jaguar Swats Its Paw at Tesla, Going All-Electric by 2025

 Land Rover is joining the EV party, too, but later.

Until today, Jaguar had only just dipped its paw into the proverbial milk saucer of automotive electrification, but after taking a deep breath, the feline luxury automaker has gone and leapt all the way in. Jaguar will be an all-electric brand by 2025. That means the legendary British marque is taking on Tesla head-on, and doing so much sooner than Bentley and General Motors—two other major brands that have recently promised to go all-electric by a certain date.

This move doesn't merely phase in new EVs that coexist with gas-powered Jags until the internal combustion cars reach the end of their life cycles. Instead, Jaguar is putting a hard stop on gas-powered cars by 2025.

That means the XF sedan, entry-level E-Pace crossover, F-Pace SUV, and F-Type sports car will all cease to exist in their current forms by the time 2025 rolls around. Interestingly, the upcoming all-electric Jaguar XJ sedan—the car that presumably would have led this headfirst charge into the world of EVs—has been cancelled. Jaguar said the XJ nameplate will be retained by the brand (for potential future use), but for now that halo project is dead.

Today's big announcement wasn't limited to Jaguar, however. Land Rover, the SUV brand with shared ownership also plans make a serious move toward electrification, albeit with less immediacy than Jaguar. A Jaguar-Land Rover spokesperson tells us that gasoline engines will make up just 40 percent of Land Rover sales by 2030, and that it will be an all-electric brand by 2036—around the same time when General Motors hopes to sell only EVs. In the next five years, Land Rover will announce six pure-electric variants of its SUVs, and every Land Rover will have an electric variant by the end of the decade. The first dedicated Land Rover EV (not a version of an existing model, but an all-new SUV) will appear in 2024.

Much like Jaguar, this move puts the kibosh on gas and diesel engines in favor of a range of EVs. Jaguar is working on both EVs and hydrogen-powered cars to make the move to a pure-electric (or at least non-fossil-fuel) brand possible, and the Jaguar-Land Rover group plans on being a net carbon-neutral company by 2039. This is huge news for Jaguar-Land Rover, and we're excited by the prospect of a deluge of electric products from both brands.