ERMAHGERD: Toyota's Really Offering Cash Back on New Tacomas

The rarely incentivized truck is, well, being incentivized.

Toyota's Tacoma is the best-selling midsize pickup and is therefore rarely offered with discounts. Count yourself lucky if you're in the market for a Tacoma, then, because Toyota is putting cash on the hood of its entry-level pickup truck through June 1, 2020. The Tacoma, among other Toyota models, is being offered with cash incentives and zero-percent financing for qualifying buyers. Before you ask, no, the ultra-hot Toyota GR Supra sports car is not eligible for these offers, nor is the iconic Land Cruiser SUV.

The deal is this: All 2020 Tacomas save for the TRD Pro trim level are eligible for up to $1,750 in customer cash, as well as zero-percent financing for 36, 48, or 60 months for qualifying buyers (read: If you have a baller credit score). Toyota also is offering loans of up to 72 months with a still-low 1.9 percent APR—certain regions are enjoying even more cash on the hood that's tied to some financing options. Those who'd rather lease can look forward to spending $199-$299 per month for 36 months, with $999-$1,999 due at signing for certain mid-grade trims.

Some domestic automakers are similarly sweetening the pots for their Tacoma fighters, with Ford offering cash and financing deals (including zero-percent financing for up to 72 months), as well as payment deferrals to tide buyers over through the current health crisis, on the Ranger. General Motors goes even further, offering zero-percent financing for up to 84 months and payment deferrals for up to 120 days. But discounts tend to be the norm for domestic truck makers—that's not the case for Toyota.

So, if you've had your eye on a Taco, now might be the perfect time to strike. Toyota even updated the model for 2020, fitting every Tacoma with a standard 7.0-inch touchscreen infotainment system with Apple CarPlay and Android Auto compatibility, the automaker's Toyota Safety Sense suite of safety features (which includes forward-collision warning, lane-departure warning, automatic high-beam headlights, and adaptive cruise control), and subtly updated headlights and taillights. Toyota also throws in complimentary maintenance and roadside assistance for two years or 25,000 miles, whichever comes first.

Tacoma prices start at $25,445 for the stripped-out SR (before incentives) and go up from there. May we suggest the rugged, tough-looking Tacoma TRD Off-Road trim, with the available four-wheel drive and six-speed manual transmission combo? Unlike the TRD Pro, the burliest Tacoma trim of the group, the TRD Off-Road appears eligible for Toyota's largesse.