2019 Ram 1500 Laramie Longhorn Edition is for leather lovers

We first saw the 2019 Ram 1500 pickup truck during the recent 2018 Detroit Auto Show where it made its very first debut, and as early as now, it already has a first special edition - the 2019 Ram 1500 Laramie Longhorn Edition. This version comes loaded with lots of leather to make the largest biker gang jealous with its tan covered cabin.

Mike Manley, Head of Ram Brand, said that the all new 2019 Ram Laramie Longhorn luxury truck will not be forced to endure any compromises. It gives customers everything they want, from strength, durability, technology, and efficiency.

When looking at it from the exterior, the luxury pickup now comes with a new grille and wheels, LED headlights and tail lights, and matching paint in Walnut Brown in either two-tone or monotone finish, making it so easy to find your truck in the parking lot.

But in the cabin is where all the cool things are. As mentioned earlier, there’s a generous amount of 100 percent full grain leather that stretches from the dash, the door panels and armrests. The seats, on the other hand, get alligator embossed leather skin covers, which match the center console, instrument panel, and door panel inserts. The seats, as well as the glove box door, get embossed Longhorn branding.

Moreover, there’s more interior trim that comes in the form of satin chrome accents and brushed nickel badging. It also comes with real wood from the barn, giving it a hint of country accents. These parts have actually been reclaimed from old bars and come standard with the package.

Like with any other models, customers could customize their Ram 1500 Laramie Longhorn Edition in the colour combination they want for the cabin. However, take note that most of the choices are mostly different shades of brown. Some of these options include a Mountain Brown / Light Mountain Brown combo, or Cattle Tan with Black, which actually is a very dark shade of brown. But no matter which colour you go for, the Laramie Longhorn’s cab is meant to be warm and inviting, and we will definitely agree with that based on the photographs we have seen. The luxury truck also features heated seats and full heat and ventilation in the back, which you really cannot get in other pickup trucks out there, making the Ram a little more special.

So far, Ram has not shared any information regarding the price of the new pickup truck line, and of course, that includes the special Laramie Longhorn Edition. But we expect them to announce the price tags of both models very soon, as they are scheduled to arrive in dealerships during the first quarter of 2018.

PRESS RELEASE

ALL-NEW 2019 RAM 1500 LARAMIE LONGHORN EDITION

Ram announces the all-new 2019 Ram 1500 Laramie Longhorn Edition — the no compromise luxury pickup leading in style, durability and efficiency.

The Ram Laramie Longhorn is the world’s benchmark for upscale pickup trucks, earning the title Luxury Pickup Truck of Texas from the Texas Auto Writers Association (TAWA) two years in a row.

“The all-new 2019 Ram 1500 Laramie Longhorn is a no-compromise luxury truck that delivers what buyers want most: strength, durability, technology and efficiency,” said Mike Manley, head of Ram brand. “Wherever you look, whatever you touch, the Laramie Longhorn is filled with more craftsman-like details, including wood surfaces and 100 percent full-grain leather seats, than any other truck in the segment.”

Layered with premium materials, the Laramie Longhorn carries iconic features and design cues from traditionally handcrafted, time-tested wares such as the antique pocket watch, hand-tooled leather cowboy boots or a horseman’s saddle. The Ram Laramie Longhorn’s wood, metal and leather elements are all authentic.

Ram 1500 Laramie Longhorn models are distinguished externally by the standard two-tone RV Match Brown trim or monotone paint, premium LED headlamps and tail lamps, and unique wheels and grilles.

Inside, the 2019 Ram 1500’s Laramie Longhorn trim exudes quality with a segment-exclusive hand-wrapped, 100 percent full-grain leather dashboard and southwestern-design-inspired door-panel and armrest coverings. Throughout the cabin, a new embossed alligator skin pattern leather covers surfaces including the center console, instrument panel, seats and door panel inserts. Other unique details include satin chrome accents, a brushed-nickel metal badge flush-mounted on the console lid and a new “Longhorn” branding mark burned on the wood-trimmed upper glove box door.

Real barn-wood accents are used throughout the cabin. Wood tandem doors on the center console reflect the heightened attention to detail and provide closed storage. At night, the cabin is accentuated with ambient lighting to create a luxurious and soothing atmosphere. Longhorn interior colors include Mountain Brown/Light Mountain Brown and Black/Cattle Tan full-leather seats with contrast piping. Heated, full-leather rear seats and class-exclusive rear seat ventilation are available on Longhorn.

A chrome billet “RAM” grille and chrome header surround the premium LED lamps with Adaptive Front-lighting System (AFS). Chrome bumpers, tow hooks and side steps come standard as do wheel flares. Two-tone color options complement the RV Match Walnut Brown paint. New 20- or 22-inch wheels are offered with a variety of complementary finishes. The Laramie Longhorn Edition belt-buckle badge appears on the front doors and tailgate.

Ram's new 1500 is the benchmark for technology and connectivity in pickups offering 4G WiFi hot spot, exclusive SiriusXM 360L personalized listening experience, SiriusXM Guardian, five USB ports to link with the award-winning Uconnect system and a segment-leading 12-inch touchscreen featuring split-screen capability for dual-application operation or full-screen single application operation.

The new 2019 Ram 1500 offers truck buyers leading-edge innovation with 225 pounds of weight reduction, up to 12,750 pounds of towing capability, the eTorque mild hybrid system and active systems that improve fuel efficiency and assist drivers. The Ram 1500 stands out as the benchmark in a very competitive segment.

About Ram Truck Brand
Since its launch as a stand-alone division in 2009, the Ram Truck brand has steadily emerged as an industry leader with trucks that are proven to last.

Creating a distinct identity for Ram trucks has allowed the brand to concentrate on core customers and the features they find valuable. Whether focusing on a family that uses a Ram 1500 day-in and day-out, a hard-working Ram 3500 Heavy Duty owner or a business that depends on its Ram ProMaster commercial van every day for deliveries, Ram has the truck market covered.

In order to be the best, it takes a commitment to innovation, capability, efficiency and durability. Ram Truck invests substantially in its products, infusing them with great looks, refined interiors, durable engines and exclusive features that further enhance their capabilities.

Ram continues to beat the competition in the most sought-after titles:

Over the last 30 years, Ram has the highest percentage of pickups still on the road
Highest owner loyalty of any half-ton pickup
Highest Ram torque ever – 930 lb.-ft. with Ram 3500 Cummins Turbo Diesel
Highest 5th wheel towing capacity – 30,000 lbs. with Ram 3500 Cummins Turbo Diesel
Best ride and handling with exclusive link coil rear and auto-level air suspensions
Best-in-class fuel economy and longest range with exclusive EcoDiesel – 27 mpg with Ram 1500
Best-in-class gas towing – 16,320 pounds with Ram 2500
Highest snow plow rating – Ram 2500 and 3500
Most luxurious trim available in pickups with Ram Tungsten Limited Edition
Most interior space with Ram Mega Cab
Most capable full-size off-road pickup – Ram Power Wagon

Truck customers, from half-ton to commercial, have a demanding range of needs and require their vehicles to provide high levels of capability. Ram trucks are designed to deliver a total package.